Project: Ameli Zurich Content Strategy
Year: 2023
Role: Content strategy, visual direction, editing, filming
Medium: Social media content, video editing

Content Strategy















Project: Jasmin - "Enough" Single
Music Video & Social Media Launch
Year: 2021
Role: Creative direction, styling, visual identity, content strategy, video editing
Medium: Music video production, social media content
Music Video
and Social Media
Launch






Project: SISU Clothing Concept
Year: 2025–2026
Role: Concept development, garment design, visual identity exploration
Medium: Textile design, fashion construction, visual experimentation


SISU is a clothing concept exploring confident self-expression through dark textures, metallic details, and bold material contrasts
SISU began as an experimental clothing project exploring material, texture, and attitude. The pieces combine a dark base palette with silver hardware, animal prints, and contrasting fabrics such as denim and faux fur. Repeating elements like grommets, chains, and zippers create a recognizable visual language across the garments. The overall aesthetic sits somewhere between underground streetwear and expressive nightlife fashion, designed for people who enjoy bold styling and clothing that communicates personality.













The final garments combine relaxed silhouettes with strong textures and metallic details, forming the visual language of the SISU concept.







The Visual
Identity
of SISU